Project: Midwest Center for the Arts

Materials: French paper

Objective: To create a poster and a brochure for the Midwest Center for the Arts. For the design, I wanted the brand to have a modern and innovative feel. Using Helvetica throughout this design gave it that clean cut feeling. The logo feels solid and also has impact on the viewer. The idea behind the color palette was to mirror the idea of how the leaves change colors in the fall in the midwest. I wanted the color palette to be very contemporary and to use pops of bright colors in specific areas to create interest and movement.